![]() If budget is a consideration, but you’re not a fan of stock, we could still make a cool Key Visual without photography. Combine it with some cool illustrations though, and we’re onto something special. Stock is stock, however, so it will never be completely original or perfectly branded. The most cost-effective route working with a stock photo that you can purchase the usage for. Stock photography, stock illustration or client provided photography Here are some possibilities for the execution: create a new ad each time).įirst we present a few rough sketches, and when we have one you like, we set to work on bringing it to life. From there it’s simple to resize to outdoor, social media, or any other medium (vs. Sometimes, this is done with a vibe (that’s consistent). Sometimes this is done with a consistent style of animation. Sometimes this is done with a consistent spokesperson. Once we articulate the Key Visual, everything else falls in place. It sets the tone for the concept and style. Something that gives a campaign legs, so that it can integrate across all media, from billboards to TV. Some other examples were be Got Milk, The Most Interesting Man In The World, Fruitopia’s Kaleidoscope, Serta’s counting sheep, TD’s green chair, Absolut vodka’s bottle-shaped ads, Red Bull’s wings (or wiiings, rather), National Geographic’s yellow border, Mickey Mouse’s ears, Shepard Fairey’s Obey, Benneton with Toscani’s controversial photograph, Corona’s lime on the beach, De Beers’ Diamonds Are Forever shadows campaign.Īn image or Big Idea, that tells a whole story, that you see in a flash, and you know right away who it’s for. Good luck jumping around like that with a Discman. The concept was a simple truth: Enjoy the freedom to dance how you want. The art direction was colourful, unique, and fun. It should be timeless, tasteful, and thoughtful. It’s a communications concept that’s designed not just for one ad, but to appear in everything, everywhere going forward with your brand. ![]() A Key Visual is the foundation of your visual identity.
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